Do you own a website but lack visitors? Then you should definitely take a read. Well, nobody is going to type in your url directly into the browser and visit your website, unless you are a big brand. Don’t worry, there are a few tips and tricks to get you more visits.
SEO or Search Engine Optimisation is a tool and a digital marketing strategy used to make your website rank high on Google’s search results.
Suppose a person wants to buy something or wants to know about something, the first thing that comes to his mind is to Google it. But nobody is going to spend much time scrolling down the results, most of us will stick to the first or second result. This is where Search Engine Optimisation becomes your best friend. If your website is ranked higher there is a higher chance of a potential customer making a link click.
By using the right SEO strategy you can top the search engines organic results. It helps in bringing in conversions and growing your business. It’s basically like a free advertisement as Google is accessed by almost everyone who uses the internet and this trend is not going to change.
Advantages of SEO
- Search engine optimization can put you ahead of your competition.
Today, SEO is considered a vital part of any marketing strategy. According to surveys, more than 61% of marketers believe that improving their SEO and their online presence is the top priority of any business now. Which means that your competitors have already taken measures to establish their position in high ranking in search results. And with a search engine optimisation strategy of your own, you could keep up with your competitions and ideally move ahead of them.
- It can create a great impact on the buying cycle.
Nowadays most of the customers do their research before buying any products. This can be considered the biggest advantage of the internet from a buyer’s perspective. You can take advantage of this by using SEO tactics in order to attract more customers to your website. Give them information about the dependability and importance of what you offer and make them feel that your service is creditable. This will definitely create a great impact on the buying cycle when done correctly.
- It promotes your website 24/7 this inturn helps the company to reach the target audience even after the working hours.
Once the SEO is done correctly there is nothing to worry. The search engine optimization does not stop after the working hours. The contents do not disappear even after the budget runs out, such as with google paid ads.It will still remain on top of the ranking list. The ranking achieved through seo will keep promoting your company website 24/7 and takes advantage of the 60,000 google search happening per second.
- Good SEO can improve user experience and usability of a website.
All the companies want maximum visibility as the competition is increasing day by day. But a very few realises the importance of better user experience in getting there. Google can interpret an appropriate and inappropriate user experience and a good user experience has become an imperative part of a website’s success.
- SEO increases the organic and high quality website traffic.
Organic search plays a pivotal role in most website’s performance and is a critical component in the buyers funnel, conclusively getting users to complete a conversation or engagement. Marketers know that Google owns a larger portion of the search market than their competitors like Bing, Yahoo etc. We are aware of the fact that the majority of people visit Google a couple of times a day to get information and consider them trustworthy. Being considered as the trust source by google and other search engines will definitely work in the brand’s favor. For this, you need a quality SEO and a very good website to reach there.
- SEO offers magnificent return on investment (ROI).
While evaluating digital marketing channels, Return on Investment is considered really essential. Even though SEO takes time, a high quality strategy can deliver a spectacular ROI. A search engine leads offers a close rate of 14.6%, which is 12% more than the traditional marketing. However, the disadvantage of this is that if your website ranks at the bottom of page two, three or not at all, then the leads will be non-existent. In contrast, the first Google listing receives more than 33% of all search traffic. Search engine visibility is directly related to the increased revenue and boosted web traffic. Hence, making ROI one of the most significant benefits of search engine optimization for all companies.
Conclusion
Today, Search Engine Optimisation is a necessary part of any marketing strategy. Using quality SEO on the website or on other digital properties is always beneficial for the brand and its marketing efforts. It also helps you to move ahead of your competition and compete with bigger brands by ranking high on Google search. Hence, it is considered as the new age marketing technique and through practice anyone can become a pro in SEO.
Kirti S